KOTORI — Festival Mobile Order
● My Role
Product Designer
Sole end-to-end product designer for live festival operations.
Period: 2025 July - Present
Discovery
Feature Scoping
Mobile App Designs
UI Solutions
On-site Observation
Iterative Validation
● About
A web-based app mobile ordering system that helps festival visitors order and pay in advance and skip long queues at booths while creating more sales opportunities for vendors.
● Background
As our company grew as a major multicultural festival sponsor in Japan, we worked more closely with organizers and discovered a key problem: long food queues were hurting the visitor experience and limiting vendor sales. This led us to create KOTORI.
KOTORI — Festival Mobile Order
● My Role
Product Designer
Sole end-to-end product designer for live festival operations.
Period: 2025 July - Present
Discovery
Feature Scoping
Mobile App Designs
UI Solutions
On-site Observation
Iterative Validation
● About
A web-based app mobile ordering system that helps festival visitors order and pay in advance and skip long queues at booths while creating more sales opportunities for vendors.
● Background
As our company grew as a major multicultural festival sponsor in Japan, we worked more closely with organizers and discovered a key problem: long food queues were hurting the visitor experience and limiting vendor sales. This led us to create KOTORI.
● The Problem
What happens in the Festival?
01 — PROBLEM
Long Food Queues
With festival crowds, especially at Yoyogi Park Tokyo, where visitors can reach 200,000 visitors over two days and queue times can reach 30 minutes to 1 hour.
02 — PROBLEM
Less Time to Enjoy
Time spent waiting means less time exploring other booths, reducing opportunities for vendors to attract customers and generate more sales.
03 — PROBLEM
Vendor Pressure
Introducing mobile ordering can be challenging for vendor staff, as they already work in fast-paced environments while managing multiple operations at once.
Swipe to read more
● The Problem
What happens in the Festival?
01 — PROBLEM
Long Food Queues
With festival crowds, especially at Yoyogi Park Tokyo, where visitors can reach 200,000 visitors over two days and queue times can reach 30 minutes to 1 hour.
02 — PROBLEM
Less Time to Enjoy
Time spent waiting means less time exploring other booths, reducing opportunities for vendors to attract customers and generate more sales.
03 — PROBLEM
Vendor Pressure
Introducing mobile ordering can be challenging for vendor staff, as they already work in fast-paced environments while managing multiple operations at once.
Swipe to read more
● Main Objective
A festival companion and sales channel
KOTORI connects festival discovery and mobile ordering into one experience by helping visitors enjoy more of the festival while creating more sales opportunities for vendors.
● Main Objective
A festival companion and sales channel
KOTORI connects festival discovery and mobile ordering into one experience by helping visitors enjoy more of the festival while creating more sales opportunities for vendors.
● Main Objective
How can KOTORI improve the festival experience and help vendors increase sales?
KOTORI connects festival discovery and mobile ordering into one seamless experience, helping visitors enjoy more of the festival while creating more sales opportunities for vendors through clear, efficient operations.
● Main Objective
How can KOTORI improve the festival experience and help vendors increase sales?
KOTORI connects festival discovery and mobile ordering into one seamless experience, helping visitors enjoy more of the festival while creating more sales opportunities for vendors through clear, efficient operations.
● Main Objective
A festival companion and sales channel
KOTORI connects festival discovery and mobile ordering into one experience by helping visitors enjoy more of the festival while creating more sales opportunities for vendors.
● Overview
How it works in real situation
Before - Traditional Ordering
Go to booth → See long queue → Wait 30–60 minutes → Order & pay → Receive food
After - with KOTORI
Scan QR → Order & pay instantly → Receive order number → Pick up at booth → Faster queuing
● Overview
How it works in real situation
Before - Traditional Ordering
Go to booth → See long queue → Wait 30–60 minutes → Order & pay → Receive food
After - with KOTORI
Scan QR → Order & pay instantly → Receive order number → Pick up at booth → Faster queuing
● Design Process
● Design Process
What we did before and during the design process
What we did before and during the design process
Discovery
User Interview, Feature Mapping, and Competitor Research
Design Exploration
Design Preparation
Hi Fi & A/B Test
Team Communication
Discovery
User Interview, Feature Mapping, and Competitor Research
Design Exploration
Design Preparation
Team Communication
● Solutions
From problems to our first phase UX Solution
Due to the tight deadline and release date, we focused on these key features first:
Browser-based (no app download)
Access via QR codes at booths or event websites
Supports real-time ordering
Anonymous ordering (email + mobile verification only)
Cashless payment
● Solutions
From problems to our first phase UX Solution
Due to the tight deadline and release date, we focused on these key features first:
Browser-based (no app download)
Access via QR codes at booths or event websites
Supports real-time ordering
Anonymous ordering (email + mobile verification only)
Cashless payment
● Usability test
● Usability test
Putting our phase 1 UX design result to the test
Putting our phase 1 UX design result to the test
Usability Test 1
Usability Test 1
Vietnam Festival Osaka 2026
Vietnam Festival Osaka 2026
Goals:
Goals:
Ensure KOTORI works smoothly in a real festival environment by checking system stability, user flow and experience, connectivity, order accuracy, payment flow, notifications, and vendor operations before full-scale use.
Ensure KOTORI works smoothly in a real festival environment by checking system stability, user flow and experience, connectivity, order accuracy, payment flow, notifications, and vendor operations before full-scale use.
● Usability Testing 1 Result
● Usability Testing 1 Result
Live validation at Vietnam Festival Osaka 2026
Live validation at Vietnam Festival Osaka 2026
320
320
users in 2 days
131 → 189 growth
users in 2 days
131 → 189 growth
¥70,750
¥70,750
total sales
73 transactions for 2 booths
total sales
73 transactions for 2 booths
~¥951
~¥951
average order value
average order value
77%
77%
iOS usage
Safari-first priority
iOS usage
Safari-first priority
User Origin
User Origin
Majority: Japan
Minor: USA (1), Vietnam (1)
Majority: Japan
Minor: USA (1), Vietnam (1)
Browser Usage
Browser Usage
Safari: 209 users (~65%)
Chrome: 109 users (~34%)
Firefox: 2 · Unknown: 2
Safari: 209 users (~65%)
Chrome: 109 users (~34%)
Firefox: 2 · Unknown: 2
Insight: Safari is the primary environment—critical for UX stability.
Insight: Safari is the primary environment—critical for UX stability.
Usability Test 2
Usability Test 2
Vietnam Festival Tokyo 2026
Vietnam Festival Tokyo 2026
Goals:
Goals:
During large-scale testing, we ensured KOTORI worked smoothly in a real festival environment by evaluating system stability across multiple stores, user feedback, user flow and experience, connectivity, order accuracy, payment flow, notifications, and vendor operations.
During large-scale testing, we ensured KOTORI worked smoothly in a real festival environment by evaluating system stability across multiple stores, user feedback, user flow and experience, connectivity, order accuracy, payment flow, notifications, and vendor operations.
● Usability Testing 2 Result
● Usability Testing 2 Result
Live validation at Vietnam Festival TOKYO 2026
Live validation at Vietnam Festival TOKYO 2026
KEY RESULTS
KEY RESULTS
¥1.61M+
¥1.61M+
total sales
total sales
1,118
1,118
transactions
transactions
1,867
1,867
items sold
items sold
23
23
active booths
active booths
~¥1,446
~¥1,446
average order value
average order value
2 → 23
2 → 23
booths from Phase 1
booths from Phase 1
User Origin
User Origin
Japan: ~4,800 users (~98–99%)
Vietnam: ~40–50 users (~1%)
USA + Other: ~20–30 users (<1%)
Japan: ~4,800 users (~98–99%)
Vietnam: ~40–50 users (~1%)
USA + Other: ~20–30 users (<1%)
Browser Usage
Browser Usage
Safari: ~3,170 users (~65%)
Chrome: ~1,660 users (~34%)
Other: ~50 users (~1%)
Safari: ~3,170 users (~65%)
Chrome: ~1,660 users (~34%)
Other: ~50 users (~1%)
Insight: Safari remained the primary environment across both phases, making iOS/Safari stability a key UX priority.
Insight: Safari remained the primary environment across both phases, making iOS/Safari stability a key UX priority.
● Usability Testing Result
● Usability Testing Result
More problems we found during usability testing
More problems we found during usability testing
Low Customer Adoption — Only 2.44% (4,668 users) of ~200K visitors used KOTORI.
Vendor Coverage — Some vendors still refused to use KOTORI; 23 of ~30 booths joined the platform.
Payment Barrier — International users (blue-collar workers) had limited access to cashless options. Although many already use Smiles Remittance, SmilesPay could be a strong alternative.
Booth Navigation — Customers had difficulty finding the correct booth for pickup.
Vendor Adaptation — Vendors were still adjusting to the new mobile ordering operations and workflow.
Low Customer Adoption — Only 2.44% (4,668 users) of ~200K visitors used KOTORI.
Vendor Coverage — Some vendors still refused to use KOTORI; 23 of ~30 booths joined the platform.
Payment Barrier — International users (blue-collar workers) had limited access to cashless options. Although many already use Smiles Remittance, SmilesPay could be a strong alternative.
Booth Navigation — Customers had difficulty finding the correct booth for pickup.
Vendor Adaptation — Vendors were still adjusting to the new mobile ordering operations and workflow.
● Problem After Phase 1 & 2
● Problem After Phase 1 & 2
What else we learned from the Festival
What else we learned from the Festival
Discovery & Wayfinding
Discovery & Wayfinding
Only 6 flags across the festival.
Not enough QR code placements.
Mobile ordering needed to be more eye-catching and immediately understandable.
Only 6 flags across the festival.
Not enough QR code placements.
Mobile ordering needed to be more eye-catching and immediately understandable.
Fast & Accessible UX
Fast & Accessible UX
Users felt more overwhelmed than expected.
Users needed to understand information at a glance.
A shorter and simpler ordering flow was needed.
Users felt more overwhelmed than expected.
Users needed to understand information at a glance.
A shorter and simpler ordering flow was needed.
Technical Reliability
Technical Reliability
Slow connectivity
Blank or slow-loading web-app
Risk of abandonment due to poor network conditions
Slow connectivity
Blank or slow-loading web-app
Risk of abandonment due to poor network conditions
Menu Info Accuracy
Menu Info Accuracy
Menu availability mismatch
Physical vs digital menu
discrepancies
Menu availability mismatch
Physical vs digital menu
discrepancies
Checkout Accessibility
Checkout Accessibility
Payment accessibility
Credit-card-only friction
SmilesPay integration needs
Payment accessibility
Credit-card-only friction
SmilesPay integration needs
Order & Pickup Clarity
Order & Pickup Clarity
Users ordered from several stores.
Tracking different orders became confusing.
Each store and order status needed clearer separation.
Users ordered from several stores.
Tracking different orders became confusing.
Each store and order status needed clearer separation.
Swipe to read more
See all the problems in detail:
See all the problems in detail:
● Solutions
● Solutions
From usability test to our second phase UX Solution
From usability test to our second phase UX Solution
On-site Experience
On-site Experience
User Experience at the Booth
User Experience at the Booth
Our team provided web guidelines, posters, and pre-event google meeting to help vendors clearly understand the new operations and workflow.
Our team provided web guidelines, posters, and pre-event google meeting to help vendors clearly understand the new operations and workflow.
See the guidelines
See the guidelines
Fast & Accessible User Experience
Designed for Outdoor Festival Use
Since the event environment is crowded and the outdoor lighting can be very bright, users are less likely to read long text. Instead, they rely more on visuals, clear icons, and images to quickly understand information at a glance. Customers need a fast, clear, and trustworthy web app for this new app.
Fast & Accessible User Experience
Designed for Outdoor Festival Use
Since the event environment is crowded and the outdoor lighting can be very bright, users are less likely to read long text. Instead, they rely more on visuals, clear icons, and images to quickly understand information at a glance. Customers need a fast, clear, and trustworthy web app for this new app.
Select Store
Select Store
Select Menu Items
Select Menu Items
Search by Map
Search by Map
[Select Store] Prioritize images and visual cues so users can quickly understand information with minimal reading in a crowded outdoor environment. [Select Menu Items] Allow users to add items directly from the menu, reducing steps and making ordering faster. [Search by Map] Let users explore and order from stores through the map, while clearly showing where to pick up their orders.
[Select Store] Prioritize images and visual cues so users can quickly understand information with minimal reading in a crowded outdoor environment. [Select Menu Items] Allow users to add items directly from the menu, reducing steps and making ordering faster. [Search by Map] Let users explore and order from stores through the map, while clearly showing where to pick up their orders.
Log in Page
Log in Page
Previously, users had to enter a nickname, phone number, and email, making the flow feel too long. Based on user feedback, we simplified it to email-only login, reducing friction while still allowing users to save and access their order information.
Previously, users had to enter a nickname, phone number, and email, making the flow feel too long. Based on user feedback, we simplified it to email-only login, reducing friction while still allowing users to save and access their order information.
UI Design Solution
UI Design Solution
Order & Pick Up Clarity
Distinguishing Orders at a Glance
Customers often order from multiple stores, so they need a clear way to distinguish each store, order status, and menu item.
Order & Pick Up Clarity
Distinguishing Orders at a Glance
Customers often order from multiple stores, so they need a clear way to distinguish each store, order status, and menu item.
Ready to Pick Up
Ready to Pick Up
Preparing the Order
Preparing the Order
Order Cancelled
Order Cancelled
Orders are separated into individual cards for each store, with the store name, booth number, menu items, and order number clearly displayed. Color-coded order statuses—blue for Preparing, green for Ready, and red for Cancelled—help users quickly identify the status of each order, even when ordering from multiple stores.
Orders are separated into individual cards for each store, with the store name, booth number, menu items, and order number clearly displayed. Color-coded order statuses—blue for Preparing, green for Ready, and red for Cancelled—help users quickly identify the status of each order, even when ordering from multiple stores.
Order Details
Order Details
Waiting Time Clarity
Waiting Time Clarity
History
History
Users can access complete order details, real-time preparation status, waiting-time alerts, and order history in one place. Detailed menu information and food images help customers quickly recognize what they ordered, especially when ordering many items they may not remember. Clear timestamps, pickup information, and payment details further reduce confusion and make the journey from order to pickup easier to follow.
Users can access complete order details, real-time preparation status, waiting-time alerts, and order history in one place. Detailed menu information and food images help customers quickly recognize what they ordered, especially when ordering many items they may not remember. Clear timestamps, pickup information, and payment details further reduce confusion and make the journey from order to pickup easier to follow.
Check out & payment
Adapting to Different Payment Behaviors
Single-store ordering; Users can only order from one store at a time. Different payment behaviors; International users may prefer cash, while Japanese users are more familiar with cashless payments like PayPay.
Check out & payment
Adapting to Different Payment Behaviors
Single-store ordering; Users can only order from one store at a time. Different payment behaviors; International users may prefer cash, while Japanese users are more familiar with cashless payments like PayPay.
Manage order
Manage order
Select One Store to Order
Select One Store to Order
Users can add items from multiple stores to one cart, with orders clearly grouped by store for easier management. Before checkout, users select one store to pay for at a time, preventing confusion while allowing them to continue ordering from other stores afterward. The checkout flow can also support both cash and cashless payment options, accommodating different payment preferences among international and Japanese users.
Users can add items from multiple stores to one cart, with orders clearly grouped by store for easier management. Before checkout, users select one store to pay for at a time, preventing confusion while allowing them to continue ordering from other stores afterward. The checkout flow can also support both cash and cashless payment options, accommodating different payment preferences among international and Japanese users.
Payment Page
Payment Page
The checkout supports Apple Pay, credit cards, PayPay [future], and SmilesPay [future]. PayPay targets Japanese users, while SmilesPay supports international users, making payment more accessible for both groups.
The checkout supports Apple Pay, credit cards, PayPay [future], and SmilesPay [future]. PayPay targets Japanese users, while SmilesPay supports international users, making payment more accessible for both groups.
Customer received
Confirmation
Customer received
Confirmation
Payment Error Clarity
Payment Error Clarity
Add confirmation before marking an order as received to prevent accidental actions and ensure customers only complete the order after pickup. For payment failures, clearly explain what went wrong, whether the customer was charged, and what they should do next, reducing uncertainty and making recovery easier.
Add confirmation before marking an order as received to prevent accidental actions and ensure customers only complete the order after pickup. For payment failures, clearly explain what went wrong, whether the customer was charged, and what they should do next, reducing uncertainty and making recovery easier.
Technical Realibity
Reducing Drop-Off on Slow Networks
During peak hours, some mobile networks can be slow or unstable. Clear connection feedback helps reassure users and keeps them from abandoning the ordering process.
Technical Realibity
Reducing Drop-Off on Slow Networks
During peak hours, some mobile networks can be slow or unstable. Clear connection feedback helps reassure users and keeps them from abandoning the ordering process.
Driving Engagement & Revenue
Creating More Reasons to Buy
Encourage users to engage and make payments within the app, creating more opportunities to increase sales and revenue for both KOTORI and event organizers.
Driving Engagement & Revenue
Creating More Reasons to Buy
Encourage users to engage and make payments within the app, creating more opportunities to increase sales and revenue for both KOTORI and event organizers.
VIP Seats
VIP Seats
Advertisement
Advertisement
Campaign
Campaign
Introduce VIP seat bookings, advertisements, and promotional campaigns directly within KOTORI to create more reasons for users to engage beyond food ordering. These features encourage additional in-app purchases and discovery, while creating new revenue opportunities for both KOTORI and event organizers.
Introduce VIP seat bookings, advertisements, and promotional campaigns directly within KOTORI to create more reasons for users to engage beyond food ordering. These features encourage additional in-app purchases and discovery, while creating new revenue opportunities for both KOTORI and event organizers.
BANNER ADVERTISING PERFORMANCE — PARTICIPATING STORES
BANNER ADVERTISING PERFORMANCE — PARTICIPATING STORES
4,218
4,218
banner ad impressions
banner ad impressions
1,731
1,731
active users via ads
active users via ads
¥186,150
¥186,150
sales from advertising stores
sales from advertising stores
DIRECT PURCHASE IMPACT
DIRECT PURCHASE IMPACT
Participating stores ranked 3rd overall, demonstrating a direct purchase impact from banner ad exposure.
Participating stores ranked 3rd overall, demonstrating a direct purchase impact from banner ad exposure.
● Summary
● Summary
What we achieved and what still needs
improvement in Phase 2
What we achieved and what still needs
improvement in Phase 2
A live-event product succeeds when it works for visitors, vendors, and the physical festival environment—at the same time.
A live-event product succeeds when it works for visitors, vendors, and the physical festival environment—at the same time.
CRITERIA
WHAT WE MEASURE
KOTORI IMPACT
Adoption
Adoption
Are visitors actually using KOTORI?
Are visitors actually using KOTORI?
4,878 active users at Vietnam Festival Tokyo
4,878 active users at Vietnam Festival Tokyo
Engagement
Engagement
Are users actively interacting with the service?
Are users actively interacting with the service?
76.09% engagement rate, average 4m 53s
76.09% engagement rate, average 4m 53s
Task Success
Task Success
Can users order and complete pickup?
Can users order and complete pickup?
1,118 transactions and 1,867 items sold
1,118 transactions and 1,867 items sold
Discoverability
Discoverability
Can users find KOTORI and participating booths?
Can users find KOTORI and participating booths?
QR placement, booth identification, and signage were key improvement areas
QR placement, booth identification, and signage were key improvement areas
Order Clarity
Order Clarity
Can users understand order progress?
Can users understand order progress?
Testing revealed Preparing / Ready confusion, informing a clearer status hierarchy
Testing revealed Preparing / Ready confusion, informing a clearer status hierarchy
Pickup Experience
Pickup Experience
Can users collect orders without joining regular queues?
Can users collect orders without joining regular queues?
Dedicated KOTORI pickup demonstrated the value of bypassing physical queues
Dedicated KOTORI pickup demonstrated the value of bypassing physical queues
Vendor Usability
Vendor Usability
Can staff manage orders during peak operations?
Can staff manage orders during peak operations?
Simplified Preparing → Ready → Received and improved order visibility
Simplified Preparing → Ready → Received and improved order visibility
Reliability
Reliability
Does the experience work in festival conditions?
Does the experience work in festival conditions?
Slow and unstable connections were identified as a critical UX constraint
Slow and unstable connections were identified as a critical UX constraint
Business Impact
Business Impact
Does improved UX create commercial value?
Does improved UX create commercial value?
¥1.61M+ sales across 23 active booths
¥1.61M+ sales across 23 active booths
Scalability
Scalability
Can the experience expand beyond initial testing?
Can the experience expand beyond initial testing?
Expanded from 2 → 23 booths between validation phases
Expanded from 2 → 23 booths between validation phases
Achievement
Achievement
Our next usability test continues with new festival partners
Our next usability test continues with new festival partners
Vietnam Festival
Vietnam Festival
Festival organizer partner in Japan
Festival organizer partner in Japan
China Festival
China Festival
Festival organizer partner in Japan
Festival organizer partner in Japan
Brazil Festival
Brazil Festival
Festival organizer partner in Japan
Festival organizer partner in Japan
Nepal Festival
Nepal Festival
Festival organizer partner in Japan
Festival organizer partner in Japan
Indonesia Festival
Indonesia Festival
Festival organizer partner in Japan
Festival organizer partner in Japan
Philippine Festival
Philippine Festival
Festival organizer partner in Japan
Festival organizer partner in Japan
● Reflection
● Reflection
What we want to explore more in detail
What we want to explore more in detail
01 — MEASURE FUNNEL CONVERSION
01 — MEASURE FUNNEL CONVERSION
Track Store View → Menu → Cart → Verification → Payment → Order to identify exactly where customers abandon.
Track Store View → Menu → Cart → Verification → Payment → Order to identify exactly where customers abandon.
02 — MEASURE OPERATIONS
02 — MEASURE OPERATIONS
Add metrics for average preparation time, Ready → Pickup time, order completion rate, and missed-order rate.
Add metrics for average preparation time, Ready → Pickup time, order completion rate, and missed-order rate.
03 — DESIGN FOR NETWORK FAILURE
03 — DESIGN FOR NETWORK FAILURE
Explore lightweight loading states, clearer connectivity feedback, and recovery behavior for unstable festival networks.
Explore lightweight loading states, clearer connectivity feedback, and recovery behavior for unstable festival networks.
04 — STANDARDIZE THE PHYSICAL EXPERIENCE
04 — STANDARDIZE THE PHYSICAL EXPERIENCE
Create a consistent system for QR placement, KOTORI branding, booth numbers, dedicated pickup lanes, and vendor instructions.
Create a consistent system for QR placement, KOTORI branding, booth numbers, dedicated pickup lanes, and vendor instructions.
05 — TEST EARLIER WITH VENDORS
05 — TEST EARLIER WITH VENDORS
Involve booth staff earlier in prototype testing instead of relying primarily on issues discovered during live operations.
Involve booth staff earlier in prototype testing instead of relying primarily on issues discovered during live operations.
● Product Roadmap
● Product Roadmap
A roadmap for the next stage of KOTORI
A roadmap for the next stage of KOTORI
#
Initiative
Category
Timeline
Status
Dependency
01
01
Event Expansion —
join more festivals in Japan
Event Expansion —
join more festivals in Japan
Events & Vendor Acquisition
Events & Vendor Acquisition
2026 H1
2026 H1
→
→
2027 H2
2027 H2
ongoing
ongoing
Live / ongoing
Live / ongoing
—
—
02
02
Vendor Promotion at Events —
encourage vendors to use KOTORI at their main store, not just the festival
Vendor Promotion at Events —
encourage vendors to use KOTORI at their main store, not just the festival
Events & Vendor Acquisition
Events & Vendor Acquisition
2026 H2
2026 H2
→
→
2027 H1
2027 H1
In development
In development
Runs alongside #1
Runs alongside #1
03
03
Non-Festival Ordering —
build the capability for KOTORI to receive orders outside festival events
Non-Festival Ordering —
build the capability for KOTORI to receive orders outside festival events
Product & Store Expansion
Product & Store Expansion
2026 H2
2026 H2
→
→
2027 H1
2027 H1
In development
In development
—
—
04
04
Store Rollout —
launch KOTORI ordering at partner stores
Store Rollout —
launch KOTORI ordering at partner stores
Product & Store Expansion
Product & Store Expansion
2027 H1
2027 H1
→
→
Beyond
Beyond
Planned
Planned
Depends on #3
Depends on #3
05
05
PayPay Integration —
add as a payment method
PayPay Integration —
add as a payment method
Payments
Payments
2026 H2
2026 H2
→
→
2027 H1
2027 H1
Planned
Planned
—
—
06
06
SmilesPay Integration —
integrate once the updated SmilesPay is ready
SmilesPay Integration —
integrate once the updated SmilesPay is ready
Payments
Payments
2027 H1
2027 H1
→
→
Beyond
Beyond
Conditional
Conditional
Depends on SmilesPay dev readiness
Depends on SmilesPay dev readiness
07
07
Smiles In-App Banner Promotion —
ongoing KOTORI promotion via Smiles Mobile Remittance
Smiles In-App Banner Promotion —
ongoing KOTORI promotion via Smiles Mobile Remittance
Marketing & Promotion
Marketing & Promotion
2026 H1
2026 H1
→
→
Beyond
Beyond
continuous
continuous
Continuous channel
Continuous channel
—
—
● Final Takeaway
● Final Takeaway
A festival companion and sales channel
A festival companion and sales channel
KOTORI serves two core purposes:
KOTORI connects festival discovery and mobile ordering into one seamless experience, helping visitors enjoy more of the festival while creating more sales opportunities for vendors through clear, efficient operations.
KOTORI serves two core purposes:
KOTORI connects festival discovery and mobile ordering into one seamless experience, helping visitors enjoy more of the festival while creating more sales opportunities for vendors through clear, efficient operations.
Sales Opportunity — a mobile ordering channel that gives vendors more opportunities to sell while making it easier for visitors to receiveorder, and purchase food without only relying only on physical queues.
Sales Opportunity — a mobile ordering channel that gives vendors more opportunities to sell while making it easier for visitors to receiveorder, and purchase food without only relying only on physical queues.
Festival Experience × Sales Opportunity
Festival Experience × Sales Opportunity
ONE CONNECTED EXPERIENCE
ONE CONNECTED EXPERIENCE
Explore → Order → Pick up → Enjoy
Explore → Order → Pick up → Enjoy
Let’s Create Impact Together
Have something in mind? Feel free to reach out.
Let’s connect, exchange ideas, and create something impactful together.
Project
© Bhaswara Maralaut 2026. All rights reserved.
Created by Bhaswara Maralaut
Let’s Create Impact Together
Have something in mind? Feel free to reach out.
Let’s connect, exchange ideas, and create something impactful together.
Project
© Bhaswara Maralaut 2026. All rights reserved.
Created by Bhaswara Maralaut