It started with a coffee shop corner in Beppu.
Now, designing experiences is my career, my passion, and the lens through which I see the world.
In Short
I was born in Semarang, a city in Indonesia just a short flight from Jakarta. For the past six years, Japan has been my home, with four years of university followed by two to three years working in marketing, business development, and UX/UI design within the fintech and IT solutions industries. When I’m not designing for work, you’ll find me exploring cafés, sketching, or reflecting on how physical spaces influence our emotions. I’m not just there to hang out with friends; I’m always up for deep conversations about lighting, menus, spatial design, careers, and opportunities. I believe that a place with good user experience naturally invites us to return and stay longer to take it all in.
From Café Corners to Customer Journeys
During university, I often studied in cafés, not just for the coffee, but because I was drawn to how every little design choice impacted the customer experience. How menus are placed, how lighting sets the mood, how layout directs flow, these details made me realize how powerful good design can be. That’s when it clicked: I wanted to design things that make people feel something without even realizing why.
All Started from here
Sunline Beppu, Oita, Japan
2023
Why UX? Why Design?
Design has always been a part of my life. From childhood, my hobbies revolved around art, painting, drawing, and crafting. Over time, these interests evolved into self-driven branding experiments and small projects. It has always been my favorite way to express and explore ideas. After graduation, I dove deep into UX, teaching myself how to bring beauty, usability, and logic together. I didn’t just want to make things that looked good; I wanted to create experiences that felt good to use.
Designer, for me is
For me, a great designer isn’t just someone who masters tools perfectly. Design is about feelings. A great designer can create something valuable with just paper or a free tool like Canva. Tools only make the design stronger.
My design journey has now expanded far beyond screens. I’ve explored UX through app design, exhibitions, my personal creative project Paradisi, and my work at Digital Wallet Corporation, where I’ve gained real-world experience that helped me discover my true professional passion.
My passion project: Instagram: Paradisi.studio
My current company, supporting my growth as a designer: Digital Wallet Corporation
More about my Journey: https://bmaralaut.wixsite.com/bmaralaut
So What’s Next?
I’m excited to grow even further as a designer, especially where AI and design intersect, and to find a long-term home at a company where I can keep learning, building, and creating experiences that matter.
Until then, you’ll find me refining microinteractions, prototyping in Framer, and yes still over-analyzing the vibe of my favorite cafés.
Bhaswara Maralaut
More projects and experiences are always on the way.
Let's keep in touch!