ABOUT ME
It Started From
a Café Corner.
“There was a small corner at Sunline, a café in Beppu,
where I used to sit for hours during university.”
01 — THE BEGINNING
I used to sit there wondering,
“What’s next?”
Sometimes I studied
Sometimes I worked on ideas
And sometimes I simply sat there thinking:
“What’s next? What can I do? What can I bring to the world?”
I didn’t know exactly where those questions would take me.
But somewhere between coffee, sketches, assignments, and conversations about the future, I became fascinated by the experiences around me.
The lighting.
The menu.
The layout.
The signs.
The way people moved through the space.
Eventually, I realized they were all part of the same thing:
Experience.
And from there, designing experiences became my career,
my passion, and the lens through which I see the world.
02 — MY JOURNEY
From Semarang, Indonesia
to Tokyo, Japan.
I was born in Semarang, Indonesia,
and Japan has been my home for the past six years.
I originally came here for university, but my journey gradually took me through marketing, business development, and eventually UX/UI and product design within fintech and global IT consultant.
Every chapter changed
how I design
Marketing
“Taught me how people discover and connect with products.”
Business
“Taught me to understand problems, opportunities, growth, and impact.”
UX / Product Design
“Taught me how to turn those insights into experiences people can actually use.”
Today, I bring all three perspectives into my work.
03 — CURIOSITY
My interest in UX started before I knew what UX was.
During university, I spent a lot of time exploring cafés.
I loved coffee, but what fascinated me even more was "why certain places made me want to come back?"
I would notice where the menu was placed, how customers ordered,
how lighting changed the atmosphere, how furniture shaped movement,
and how small details influenced how long people wanted to stay.
For me, visiting a café was never just about getting a drink.
It was an experience made from dozens of tiny decisions.
PHYSICAL EXPERIENCE
Why does this café feel comfortable?
How does the layout guide people?
What makes me want to stay?
DIGITAL EXPERIENCE
Why does this screen feel easy to use?
Where will the user look first?
What might confuse them?
What makes them return?
Different environments
The same question
How can design make an experience feel natural?
04 — WHY DESIGN
Creativity was always there
UX gave it a purpose
Design has been part of my life long before it became my profession.
Growing up, I loved drawing, painting, crafting, and experimenting with visual ideas. Later, that curiosity evolved into small branding projects,
digital experiments, and eventually product design.
After university, I started learning UX more deeply and discovered that
design could bring together everything I enjoyed.
Creativity + People + Problem Solving + Business
Product Design
I no longer wanted to create something simply because it looked beautiful.
I wanted to understand:
Why should it exist?
Who does it help?
How should it work?
What impact can it create?
05 — MY PHILOSOPHY
Design starts with
understanding people.
For me, being a great designer isn’t about mastering every design tool.
A meaningful solution can begin with a conversation, a sketch on paper,
a sticky note, or even a simple free design tool.
Figma, AI, prototyping tools, and design systems can make the process faster and stronger, but they are still tools.
What matters most is the thinking behind them.
Observe
Question
Understand
Create
Sometimes, the best design is the one users barely notice.
It simply feels right.
06 — TODAY
Designing beyond
the screen.
My design journey has gradually expanded beyond traditional UI.
I’ve explored experience design through apps, payment terminals, physical spaces, exhibitions, branding, and my personal creative project, Paradisi.
At Digital Wallet Corporation, working across fintech and B2B IT solutions has taught me what designing in the real world actually means balancing user needs with business requirements, technical constraints, client requests, and continuous iteration after launch.
Not someone who only designs screens
But someone who connects:
People
×
Products
×
Business
×
Technology
to create experiences that work in the real world.
07 — STILL CURIOUS
I still find myself
sitting in cafés.
I still notice the same things.
The lighting.
The menu.
The people.
The flow of the space.
The tiny decisions that make an experience memorable.
The difference is that today, I know what I want to do with that curiosity.
Observe.
→
Understand.
→
Design.
→
Improve.
That café corner in Beppu was where I used to wonder what I could bring to the world.
I’m still figuring out the full answer.
But design has become the way I explore it.
ABOUT ME
It Started From
a Café Corner.
“There was a small corner at Sunline, a café in Beppu,
where I used to sit for hours during university.”
01 — THE BEGINNING
I used to sit there wondering,
“What’s next?”
Sometimes I studied
Sometimes I worked on ideas
And sometimes I simply sat there thinking:
“What’s next? What can I do? What can I bring to the world?”
I didn’t know exactly where those questions would take me.
But somewhere between coffee, sketches, assignments, and conversations about the future, I became fascinated by the experiences around me.
The lighting.
The menu.
The layout.
The signs.
The way people moved through the space.
Eventually, I realized they were all part of the same thing:
Experience.
And from there, designing experiences became my career,
my passion, and the lens through which I see the world.
02 — MY JOURNEY
From Semarang, Indonesia
to Tokyo, Japan.
I was born in Semarang, Indonesia,
and Japan has been my home for the past six years.
I originally came here for university, but my journey gradually took me through marketing, business development, and eventually UX/UI and product design within fintech and global IT consultant.
Every chapter changed
how I design
Marketing
“Taught me how people discover and connect with products.”
Business
“Taught me to understand problems, opportunities, growth, and impact.”
UX / Product Design
“Taught me how to turn those insights into experiences people can actually use.”
Today, I bring all three perspectives into my work.
03 — CURIOSITY
My interest in UX started before I knew what UX was.
During university, I spent a lot of time exploring cafés.
I loved coffee, but what fascinated me even more was "why certain places made me want to come back?"
I would notice where the menu was placed, how customers ordered,
how lighting changed the atmosphere, how furniture shaped movement,
and how small details influenced how long people wanted to stay.
For me, visiting a café was never just about getting a drink.
It was an experience made from dozens of tiny decisions.
PHYSICAL EXPERIENCE
Why does this café feel comfortable?
How does the layout guide people?
What makes me want to stay?
DIGITAL EXPERIENCE
Why does this screen feel easy to use?
Where will the user look first?
What might confuse them?
What makes them return?
Different environments
The same question
How can design make an experience feel natural?
04 — WHY DESIGN
Creativity was always there
UX gave it a purpose
Design has been part of my life long before it became my profession.
Growing up, I loved drawing, painting, crafting, and experimenting with visual ideas. Later, that curiosity evolved into small branding projects,
digital experiments, and eventually product design.
After university, I started learning UX more deeply and discovered that
design could bring together everything I enjoyed.
Creativity + People + Problem Solving + Business
Product Design
I no longer wanted to create something simply because it looked beautiful.
I wanted to understand:
Why should it exist?
Who does it help?
How should it work?
What impact can it create?
05 — MY PHILOSOPHY
Design starts with
understanding people.
For me, being a great designer isn’t about mastering every design tool.
A meaningful solution can begin with a conversation, a sketch on paper,
a sticky note, or even a simple free design tool.
Figma, AI, prototyping tools, and design systems can make the process faster and stronger, but they are still tools.
What matters most is the thinking behind them.
Observe
Question
Understand
Create
Sometimes, the best design is the one users barely notice.
It simply feels right.
06 — TODAY
Designing beyond
the screen.
My design journey has gradually expanded beyond traditional UI.
I’ve explored experience design through apps, payment terminals, physical spaces, exhibitions, branding, and my personal creative project, Paradisi.
At Digital Wallet Corporation, working across fintech and B2B IT solutions has taught me what designing in the real world actually means balancing user needs with business requirements, technical constraints, client requests, and continuous iteration after launch.
Not someone who only designs screens
But someone who connects:
People
×
Products
×
Business
×
Technology
to create experiences that work in the real world.
07 — STILL CURIOUS
I still find myself
sitting in cafés.
I still notice the same things.
The lighting.
The menu.
The people.
The flow of the space.
The tiny decisions that make an experience memorable.
The difference is that today, I know what I want to do with that curiosity.
Observe.
→
Understand.
→
Design.
→
Improve.
That café corner in Beppu was where I used to wonder what I could bring to the world.
I’m still figuring out the full answer.
But design has become the way I explore it.
ABOUT ME
It Started From
a Café Corner.
“There was a small corner at Sunline, a café in Beppu,
where I used to sit for hours during university.”
01 — THE BEGINNING
I used to sit there wondering,
“What’s next?”
Sometimes I studied
Sometimes I worked on ideas
And sometimes I simply sat there thinking:
“What’s next? What can I do? What can I bring to the world?”
I didn’t know exactly where those questions would take me.
But somewhere between coffee, sketches, assignments, and conversations about the future, I became fascinated by the experiences around me.
The lighting.
The menu.
The layout.
The signs.
The way people moved through the space.
Eventually, I realized they were all part of the same thing:
Experience.
And from there, designing experiences became my career,
my passion, and the lens through which I see the world.
02 — MY JOURNEY
From Semarang, Indonesia
to Tokyo, Japan.
I was born in Semarang, Indonesia,
and Japan has been my home for the past six years.
I originally came here for university, but my journey gradually took me through marketing, business development, and eventually UX/UI and product design within fintech and global IT consultant.
Every chapter changed
how I design
Marketing
“Taught me how people discover and connect with products.”
Business
“Taught me to understand problems, opportunities, growth, and impact.”
UX / Product Design
“Taught me how to turn those insights into experiences people can actually use.”
Today, I bring all three perspectives into my work.
03 — CURIOSITY
My interest in UX started before I knew what UX was.
During university, I spent a lot of time exploring cafés.
I loved coffee, but what fascinated me even more was "why certain places made me want to come back?"
I would notice where the menu was placed, how customers ordered,
how lighting changed the atmosphere, how furniture shaped movement,
and how small details influenced how long people wanted to stay.
For me, visiting a café was never just about getting a drink.
It was an experience made from dozens of tiny decisions.
PHYSICAL EXPERIENCE
Why does this café feel comfortable?
How does the layout guide people?
What makes me want to stay?
DIGITAL EXPERIENCE
Why does this screen feel easy to use?
Where will the user look first?
What might confuse them?
What makes them return?
Different environments
The same question
How can design make an experience feel natural?
04 — WHY DESIGN
Creativity was always there
UX gave it a purpose
Design has been part of my life long before it became my profession.
Growing up, I loved drawing, painting, crafting, and experimenting with visual ideas. Later, that curiosity evolved into small branding projects,
digital experiments, and eventually product design.
After university, I started learning UX more deeply and discovered that
design could bring together everything I enjoyed.
Creativity + People + Problem Solving + Business
Product Design
I no longer wanted to create something simply because it looked beautiful.
I wanted to understand:
Why should it exist?
Who does it help?
How should it work?
What impact can it create?
05 — MY PHILOSOPHY
Design starts with
understanding people.
For me, being a great designer isn’t about mastering every design tool.
A meaningful solution can begin with a conversation, a sketch on paper,
a sticky note, or even a simple free design tool.
Figma, AI, prototyping tools, and design systems can make the process faster and stronger, but they are still tools.
What matters most is the thinking behind them.
Observe
Question
Understand
Create
Sometimes, the best design is the one users barely notice.
It simply feels right.
06 — TODAY
Designing beyond
the screen.
My design journey has gradually expanded beyond traditional UI.
I’ve explored experience design through apps, payment terminals, physical spaces, exhibitions, branding, and my personal creative project, Paradisi.
At Digital Wallet Corporation, working across fintech and B2B IT solutions has taught me what designing in the real world actually means balancing user needs with business requirements, technical constraints, client requests, and continuous iteration after launch.
Not someone who only designs screens
But someone who connects:
People
×
Products
×
Business
×
Technology
to create experiences that work in the real world.
07 — STILL CURIOUS
I still find myself
sitting in cafés.
I still notice the same things.
The lighting.
The menu.
The people.
The flow of the space.
The tiny decisions that make an experience memorable.
The difference is that today, I know what I want to do with that curiosity.
Observe.
→
Understand.
→
Design.
→
Improve.
That café corner in Beppu was where I used to wonder what I could bring to the world.
I’m still figuring out the full answer.
But design has become the way I explore it.
Let’s Create Impact Together
Have something in mind? Feel free to reach out.
Let’s connect, exchange ideas, and create something impactful together.
Project
© Bhaswara Maralaut 2026. All rights reserved.
Created by Bhaswara Maralaut
Let’s Create Impact Together
Have something in mind? Feel free to reach out.
Let’s connect, exchange ideas, and create something impactful together.
Project
© Bhaswara Maralaut 2026. All rights reserved.
Created by Bhaswara Maralaut