Festival Order &
Pick-Up Platform
Cutting long queues at multicultural and Japanese festivals through a seamless mobile ordering experience.
At a glance
Summary
Responsibility
Designed user flows and high-fidelity UI for customer & tenant apps
Conducted analysis and translated findings into actionable design decisions
Collaborated with engineers to iterate post-pilot improvements
Details
Research
framing
User interview
Competitor analysis
On-site observation
Task flow mapping
Iterative validation
Details
The challenge
30–60 min wait times cause customers to abandon purchases entirely
Language barriers — handwritten Japanese-only menus confuse international visitors
Cash-only payments create stress, errors, and slow down transactions
No digital ordering — requiring app downloads is a barrier at festivals
Details
The outcome
320 users in a 2-day pilot — 131 (Day 1), 189 (Day 2)
Browser-based QR ordering — no app download, no account needed
Multi-language menus (JP/EN/ID/VN/PH) with real-time order tracking
8 post-pilot improvements shipped; guest checkout, offline tolerance, vendor alerts
Details
UI Screens
Details
Branding
Logo, Typography, and Color pallete.
Details
01 — RESEARCH FRAMING
Research framing
A structured template for documenting the questions, field observations, and signals that shaped the product direction.
Research question
What creates friction before, during, and after festival ordering?
Methods
Interviews, competitor review, on-site observation, task flows, and iterative validation.
Key signal
Visitors need a fast, language-friendly path to browse, decide, and collect.
02 — THE CHALLENGE
Designing for the festival rush
Long queues, language barriers, and cash-first processes turn a festival meal into a stressful experience.
30–60 minute waits reduce conversion and add pressure for vendors.
Japanese-only handwritten menus make discovery difficult for international guests.
Ordering needed to work without an app download or account creation.
03 — THE OUTCOME
A faster path from discovery to pickup
320
users in a two-day pilot
0
app downloads required
8
post-pilot improvements shipped
04 — UI SCREENS
UI screens and states
Replace these panels with final app screens, flow snapshots, or annotated prototypes.
Login
Orders
Manage
Settings
Home
05 — BRANDING
A brand built for quick recognition
Use this template to present the core visual decisions that make the experience recognizable across product, signage, and festival touchpoints.
KOTORI
Logo placement
Color palette
Kotori orange
Order blue
Typography
Clear. Friendly. Fast.
System type placeholder
Bhaswara Maralaut
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